Pay per click

Pay per click (PPC) is an extremely effective marketing method which drives relevant traffic to your site from the moment your campaign begins. You can target specific locations or demographics, and see exactly how each campaign is performing.

Here at Gad Studio, we’re proud to be Google Premier Partners, which means we meet and exceed Google’s highest performance targets, and receive exclusive training from Google themselves. So, we’re in the best position to deliver a great return on investment (ROI).

PPC is a highly cost effective method of advertising

The essence of pay per click is in the title; you only pay when someone actually clicks on the advert and goes through to your website. The beauty of it is that you target who you want to click by their habits or interests. You also control how much you pay for each click and you can allocate daily, weekly or monthly budgets – so there is no chance of overspending.

How does PPC work?
PPC works by accurately defining the key words that potential customers use to search for your product, service or brand. Our Adwords management expert will work with you to research and define those keywords. We will then bid for those keywords on your behalf, with the intention of creating highly targeted ads around those searched phrases.

Our PPC campaign creation and management process incorporates the following steps:

  • Researching your market and find the right keywords and key-phrases
  • Writing innovative and targeted adverts to ensure maximum click through ratios
  • Creating targeted, compelling landing pages for each campaign
  • Analysing how each change affects your campaign performance and making necessary modifications to eliminate and add keywords according to how they perform
  • Increasing or decreasing cost per clicks as needed to maximise your ROI
  • Focusing on the ads/terms that convert the most and cost the least

Why should you choose us for PPC management?

We have industry-qualified specialists who understand how to effectively target your market and get the most from your budget. As well as being Bing Ads Accredited, we are also a Google Premier Partner – the highest level of affiliation with Google. It means our team is trained by Google themselves, and that we meet stringent advert quality and customer care targets.

We were also shortlisted in the UK Performance Marketing Awards for recent campaigns.

Along with great ROI, you can also be sure of a great level of service from us. We build lasting relationships with our clients of all sizes, and your personal Account Manager is always on hand to answer any questions you may have.

So contact us today to discuss how PPC could work for your business as part of your overall digital marketing strategy.